The Latest Publicity Wave

It seems like every time I turn on my computer this month, I receive notice of some other new feature on house swapping. And many of these are high profile pieces (ex. Time, CBS Evening News, MSBNBC.com). Is the growth of swapping finally going exponential?

While Domuswap has not been the main feature of any of these recent articles, I can watch the additional traffic that these, nevertheless, generate. The statistics seem to imply that the growth is still linear, and tends to slow down after the initial publicity.

I've seen this pattern back in the fall of 2007, when there were articles in the Wall Street Journal and Thestreet.com (among others). The growth at at time, while adding to the general level of swapping, never became the kind of exponential growth needed (and seen by sites like youtube, facebook, etc). Additional news stories sustained things, but Domuswap and swapping in general never went viral.

Maybe things are different now. What is your opinion?

I've always held that we need 500 thousand properties, not five or fifty thousand, to make this start to take off. I've also wrote about who can make this happen (and I don't think it is onlinehousetrading, goswap, or even Domuswap).

As an aside, congratulations to goswap.org, the've really been getting the publicity train rolling.

Have they passed onlinehousetrading as the leader in swapping?